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You're right that Beme had many similar elements, but IIRC it was focused outwards - you'd place the phone screen down on your chest triggering it to take a video (or the wall to take a selfie)

Demo video: https://youtu.be/mixsze6uJPg?t=101

What's interesting to me is that IG seems to emphasize a very specific form of "curated authenticity" that's distinct from Beme + taking raw video. Maybe IG's the "Based on a True Story" of social photo apps.



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