What exactly is stagnating in your opinion? The Google Ads platform is currently one of the primary means of generating steady income for funding research and development efforts into new future technology, innovation, and growth.
I personally believe focusing so much on advertising is a short term narrow minded way of judging Google/Alphabet as the company is pretty much a fully fledged conglomerate at this point. Even so, the growth of advertising revenue has consistently increased 20-30% for almost 15 years now. Considering it's sheer size, that's definitive and definite success regardless of your qualms with how Google culture encourages employees to try new things even if they might fail. In fact, though it may seem random, it is exactly because Google/Alphabet is so willing to try and do new things that it can succeed in so many immensely different industries and markets from molten salt energy storage all the way to pest control using genetically modified mosquitoes.
All of google's email software offerings, all their chat software offerings, their AR platform offerings, their VR platform offerings, does Android things even exist anymore beyond a toy development kit?
i don't even bother with google products anymore unless i see 2 years of concrete support & development. google product early adoption does not pay off
I personally believe focusing so much on advertising is a short term narrow minded way of judging Google/Alphabet as the company is pretty much a fully fledged conglomerate at this point. Even so, the growth of advertising revenue has consistently increased 20-30% for almost 15 years now. Considering it's sheer size, that's definitive and definite success regardless of your qualms with how Google culture encourages employees to try new things even if they might fail. In fact, though it may seem random, it is exactly because Google/Alphabet is so willing to try and do new things that it can succeed in so many immensely different industries and markets from molten salt energy storage all the way to pest control using genetically modified mosquitoes.