> private companies are typically free to do as they please in free countries...that's kinda the point

Er, no; in every "free" country, trade/export restrictions are still a thing. US corporations can't sell to North Korean citizens, or even Cuban citizens, despite not being in a state of war against either. And "munitions" (e.g. what encryption algorithms used to be) can be traded hardly anywhere. Just call censorship-enabling technologies "munitions" and it neatly solves the problem of who exactly US corporations can give them to.