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> Implementing optional drm isn't the same thing as enforcing drm.

It's optional for the developer in most cases (apparently writing code without it can be harder if you want to interface with Steam's APIs[1]), but not for the user.

Not to mention that the majority of developers do use Steam's DRM, so it's a bit of a moot point. Even if they don't force developers to use it, they are hardly an "alternative".

> there is no drm free content on iTunes.

That is absolutely false -- all music on iTunes is DRM-free. That may have been true before 2009, but it is not true today. In 2007 Steve Jobs wrote an open letter about Apple's use of DRM and announced they would stop doing it, and in 2009 they had signed all of the necessary agreements with publishers to make all iTunes music DRM-free[2]. It is believed this was in reaction to an anti-trust lawsuit that started in 2005 (that eventually ruled in Apple's favour in 2014 partly because of their decision to no longer use DRM).

Since 2009, iTunes allows you to download any music you've ever purchased as a DRM-free mp3 (which is now patent-encumbered as well). Apple Music is an unfortunate reversal to that previous position (it uses DRM), and interestingly came out the year after the lawsuit was finished.

[1]: https://www.reddit.com/r/gamedev/comments/1v3dej/im_an_indie... [2]: https://en.wikipedia.org/wiki/FairPlay



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