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Yes, it's advertising.

A lot of popular games on Twitch are competitive games. Many amateur players watch skillful or professional players to increase their own skills.

Others watch the same way many people watch sporting teams compete. "who just watches OTHER PEOPLE play games for fun".. I suppose you haven't heard of the Superbowl, which sells ads for $5million USD

https://www.theatlantic.com/business/archive/2017/02/super-b...



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