Oddly, when I clicked on Linus's G+ link it redirected me to a G+ advertising sequence, complete with web popups. I had to click a second time to actually get there.

I think that may be my biggest issue with G+ (despite so few people using it)... they keep changing it. Facebook evolves much more slowly, so it's much more predictable and comfortable to the distracted and comfort-seeking social media user like myself. G+ is constantly experimenting and I can't easily pin down exactly what it is...