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Obviously if finding good CEOs who would work for free at failing companies was easy, all boards would do that.

Turns out it's not.



I'm trying to imagine Jobs taking a 'free' turnaround role somewhere other than Apple. That was a labor of love, but it's pretty hard to import talent on those grounds - particularly if no one has significant affection for your brand.

Part of the power of startups (and Apple) is that they get some economically-irrational commitments from people who care deeply about them, and it's pretty unfair to expect that for other organizations.




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