It's about the ecosystem. in fact, it's about the perception of the ecosystem.
All of the changes - decaying Mac Pro, mediocre gimmicky MBP, end of this, end of that, confusion over Titan, Watch, which no one cares about - all suggest that Apple has lost the concept of brand and product synergy.
It looks trivial but it's actually fatal, because it undermines the perception that when you buy Apple you're buying Special.
Now you're just buying. And when a company is selling overpriced commodity hardware, it absolutely needs to convince its customers that it's offering more than that.
All of the changes - decaying Mac Pro, mediocre gimmicky MBP, end of this, end of that, confusion over Titan, Watch, which no one cares about - all suggest that Apple has lost the concept of brand and product synergy.
It looks trivial but it's actually fatal, because it undermines the perception that when you buy Apple you're buying Special.
Now you're just buying. And when a company is selling overpriced commodity hardware, it absolutely needs to convince its customers that it's offering more than that.