Rather than looking for pain as the source of ideas, look for inefficiencies where you can capture a faction of the value released from using a more efficient method.
Pain is very subjective, but inefficiencies are quantifiable in dollars and cents. You don’t have to convince a new customer that your product is “better”, or will solve their “problem” - you just need to show them how much money they will save or make. Do this using a method you can protect and it is hard to fail.
Pain is very subjective, but inefficiencies are quantifiable in dollars and cents. You don’t have to convince a new customer that your product is “better”, or will solve their “problem” - you just need to show them how much money they will save or make. Do this using a method you can protect and it is hard to fail.