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I've known three people personally who created companies in an area they didn't really care about but they thought there was an opportunity and succeeded.

I've known a lot more that start companies in things they're passionate about (e.g. video games) and struggle.

The feel good mantra of our time is damaging. It certainly was to me.



I agree, finding a problem that is actually a problem (even if you aren't "passionate" about it) can work.

But I think that is the main point, seeing something that is an oppurtunity.

I was more reffering to people who "play startup" for startups sake, because it is cool or the done thing.

If there is oppurtunity and solution you don't need to be passionate generally.




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