I think the "scale" being discussed is semiconductor manufacturing, where the area matters and the unit count does not. Each of Intel's CPUs is between 100x and 10x larger than each of those ARM chips. For example a Xeon E5 has a die area of > 450mm^2, the Apple A9 is about 100mm^2, a Tegra 2 is ~50mm^2, and a Cortex is < 5mm^2. Those unit counts you mention are dominated by those smaller parts.
But until Moore's Law is really buried and forgotten, new architectures won't be able to compete on already filled niches.