Sounds interesting, and I kinda want to read the book. But... this also sounds a little bit rehashed, as it seems to cover similar ground to what Geoffrey Moore covered in Crossing the Chasm[1], or what Everett Rogers discussed in Diffusion of Innovations.[2]
Nonetheless, I think I'll buy this book and read it, just to see if there's any kernel of novel insight there. After all, for an innovator / entrepreneur, this is one of the most crucial issues out there.
Nonetheless, I think I'll buy this book and read it, just to see if there's any kernel of novel insight there. After all, for an innovator / entrepreneur, this is one of the most crucial issues out there.
[1]: https://www.amazon.com/Crossing-Chasm-Marketing-High-Tech-Ma...
[2]: https://www.amazon.com/Diffusion-Innovations-5th-Everett-Rog...