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Don't.

The target group of LinkedIn is mid-level managers of any kind plus the people who want to join that group. Individual contributors such as programmers will not get any value of such a network - no job to be done.

GitHub is way better suited, but won't capture the purely professional programmer who never works on public stuff.

Leaves StackOverflow, maybe expand the user profiles into a full profile (maybe already done, not using SO myself as I am said mid-level mgr).

Basically - you need a hook. Something useful on top of the networking aspect to attract ICs.

Career-focused people are on LI and use it, no matter what. Very hard to beat them by now, similar issue with FB - to compete you'd need at least equivalent data. And yes, LI built their dataset with very slimey tactics.



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