Beyond per-impression charges, every advertiser is paying for probabilities - that a certain percentage of their targeted users will click the ad, or that a certain percentage of their target users will convert.
They're not interested in your specifically. Nobody is. It is well-known that something like 80% of all people that even see ads on the internet will never click on any ad in their life. But that's fine, because it's all a matter of probabilities.
They're not interested in your specifically. Nobody is. It is well-known that something like 80% of all people that even see ads on the internet will never click on any ad in their life. But that's fine, because it's all a matter of probabilities.