I wouldn't consume their contents if they are at a subscription fee. Most of the content creators on the internet know that their content wouldn't earn them a subscription, so they choose the advertisement model. If you make something worth paying money for, people will pay.
I mean, they're not making me sign a contract saying I wouldn't consume their content if the ads are off, so it's up to me to choose what I see on MY computer. There are also websites which detect adblockers and don't show their content at all. I'd just close their website not caring about their content, so at least I don't find it worth paying for.
Even I have blogs, videos which earn me ad money. I know had it not been ads, no one give a dime to see them :), and it's perfectly fine for me.
People don't want to pay because it requires friction on every purchase and much of the content on the internet adds up to fractions of a penny per impression. That doesn't mean it doesn't have value.
Think of like a movie: you can pay $10 to see the whole thing or $0.001 per each frame. That's what the web is like with each frame possibly being from a different publisher. That kind of granular payments is very hard to pull off effectively outside of advertising.
You're paying the ISP for infrastructure access. Not for content.
It's possible to have a separate "content" subscription but that will mean ISPs have far more tracking and net neutrality issues than now so it's best to have another 3rd party doing this.
I mean, they're not making me sign a contract saying I wouldn't consume their content if the ads are off, so it's up to me to choose what I see on MY computer. There are also websites which detect adblockers and don't show their content at all. I'd just close their website not caring about their content, so at least I don't find it worth paying for.
Even I have blogs, videos which earn me ad money. I know had it not been ads, no one give a dime to see them :), and it's perfectly fine for me.