Really appreciate your thoughts Erik. The "premuim" area makes sense - this is definitely on our roadmap. Love the idea/look of moodle will review this further. Partnering makes huge sense for quality additional content for the premium subscribers. Thank you
Thanks for your insights. Big fan of Andrew's work. Yeah the content is original and produced by us. The value-add is in the strength of the interviewees we'd like to think. Breaking out an shining in this space is definitely going to be a challenge. We are channelling all the value into the content, ondemand access on multiple platforms (mobile, boxee, apps, widgets etc), and working towards connecting the audience closer to the top CEO's of the World. Thanks again.
Would love to get your feedback on a site I am working on at the moment. We just launched today so expect it to have a few bugs that need ironed out still.
Thoughts on branding/UI/Site content etc very much appreicated - either positive or negative. Will take them onboard/review and implement.
(Note: smart phone goodness a couple of weeks away)
This is a very US centric comment, but the format of the dates threw me off for a minute. I suspect you're a European company, so you use DD/MM/YY. However, if most of your audience is US, they'll expect MM/DD/YY. As a compromise, you could do Jan-18 or 18-Jan, or something like that... that was the very first thing that stuck out to me though.
Well, that and the small size of the interviews. I would like to see the interviews be a little longer. Perhaps you're planning on splitting a longer interview into smaller chunks, in which case, it might be nice to let us know what is coming down the line. If there are longer videos available to registered users (which it looks like there might be), it wasn't very clear how much longer they were or what other topics they covered. Perhaps you could post two times. One for unregistered (2:30) and one for members (45:00). Then you could have a breakdown of the topics, and show which chunk the unregistered viewers get to see.
Also, while watching a video my scrolling position would frequently change. If I was scrolled all the way to the top, it would scroll down (presumably to make the ad visible?). This was distracting. If you need to have the ad visible, you might consider relocating it next to the main video player.
Will look into the video scrolling...that shouldn't happen at all. The US centric comment makes perfect sense as this is our target market.
It seems we need more of a call to action at the end of the video to pre-empt registration to watch the whole video. The idea of showing the difference between unregistered/members video lenghth/breakdown of topics is great and one I would like to implement. Cheers
Thanks for all the great answers HN...inspired by NiallSmart (see comment) I created a playlist of all the music mentioned in this post - it features one track of every artist listed in the comments. Specific track was used when referenced.