Saying that Ivermectin is for horses is like saying penicillin is for horses. True, but deliberately deceptive.
They carried out a disinformation campaign using half-truths. They could complain that this tactic is valid because Ivermectin is ineffective for Covid. But they junked their credibility with the horse nonsense.
Cells is really neat. I last used it 10+ years ago but it was a delightful way to express ideas about market structure in a way that made sense to my excel-addled brain.