Sometimes it comes down to having a third party service handle support or provide the framework, so adding it as a subdomain makes it easier to integrate into your site. And Google often treats subdomains as their own site so you can have a well structured support driven layout, rather than a site trying to showcase featured content while battling with support content.
I hate it when a large grocery store doesn't offer self checkout. I don't want to have to stand and wait in line for 15-20 minutes when few lanes are open and people in front of me have full baskets, when I only have a handful of items.
The wait is shifting to the self checkout lanes as places don’t staff the registers. Aside from things like alcohol or cigs, pushing everybody to the manchineel save them money. Pain for those buying lots of items.
Since the introduction of AI, doctors using AI to help in detection (not as a replacement to their own work) has been the driving force in improving healthcare outcomes. There may come a time where AI can be the sole source in locations that have a deficit of doctors (cause something is better than nothing), but I don't see it changing any time soon.
It's tough to top their arc with Infinity Way/Endgame. They definitely need to regain focus on where they want to go since they are introducing so many new characters.