It has been renamed from "The Sphere" to the even more pretentious "sphere(tm)".

Is it a matter of pretention or rather them rebranding to open the doors to having more than one "Sphere(tm)"?

IIRC the idea for a Sphere(tm) was dropped for London, but keeping "The" in the title, to their credit, does give them impression it is the "one and only".

Proper branding is to skip the capital letters, the name is all lowercase. "sphere(tm)". Owner is a trust fund kid who has no discernible skills and still manages to mismanage everything he's been handed on a silver platter. Pretentious should have been his middle name.

“Drop the ‘the.’”

Precise but not accurate. I've gotten multiple tickets for running tolls from San Francisco that show commercial work vans or trucks (one of which didn't even have a license plate on it), despite having a compact car several states over that's never even entered that dystopian city/state.

The big databases are unlikely to retain pictures that may be used to prove innocence -- so coupled with the legal principle that computers are presumed to be operating correctly these are nothing more than automatic probable cause machines with no upside.

Yesterday I was working and my three year old came running -- directly out of the shower -- into the room to show me her doll's "new hairstyle".

Can you answer this directly: How many people's computers, servers, and backups should video of my child be on?

Please quote the part of my comment above where I said literally anything about a webcam.

> What is it that you don't want seen

"seen"

Him not replying to you is the funniest tacit admission of being wrong I've ever seen, unless he angrily replies to me. It's surreal that people defend being recorded in your own house. This is figuratively 1984, y'know.